The client was a UK-based manufacturer of SMART livestock sensors for the dairy and calf rearing sectors. The company’s sensor products provide real-time insights into the health of every animal in a herd. A powerful algorithm alerts the farmer to any concerns about the livestock.
The company is currently selling directly to farmers, but is looking to expand by establishing a network of distributors and needs market research to support this.
Objectives
The study aimed to provide:
- An overview of the market for the product in the UK, EU, US, AUS/NZ, and India;
- An estimate of potential market size and growth rates;
- The number of farmers within target segments (Dairy, Youngstock rearing, feedlots);
- Potential distributors;
- Other Users, e.g., researchers, animal health, clinical trials;
- Existing market players and competitive landscape.
The Approach
Quantitative and qualitative desk-based research sought to provide an overview of the market for SMART livestock sensors. This included creating comprehensive databases of market data, potential partners, and distributors. In addition, an online survey was carried out to better inform the company of the specific needs of the agricultural research community.
This work was then used to develop a comprehensive B2B market strategy for the business.
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